It’s clearly using some of the information in my profile to target the ads: it knows that I’m male; otherwise the dating service ads wouldn’t all contain pictures of women (to be specific, slutty-looking (and I mean that in a good sense) women in their early 20s, who all appear to be not just out of my league but probably out of the league of most MySpace users their own age). So why isn’t it noticing my marital status and thinking I might be interested in something other than dating services?
I can think of 3 possibilities:
1. Married men actually do patronize dating services in sufficiently large numbers to make these ads worthwhile.
2. Married men don’t actually patronize dating services much, but they do click on the ads, and MySpace gets paid by the click rather than by the actual business generated.
3. MySpace really hasn’t gotten its act together yet when it comes to targeting advertising.